An Oral History Across Generations
Major League Baseball Players Association
Identity, Key Art, Digital, Social, Consulting
Insight.
As part of MLBPA’s year-long celebration of their 60th Anniversary, MLBPA approached us to develop the brand and bring to life the “Stitch x Stitch” Podcast. The podcast is a tribute to all the trailblazers and advocates who helped build the MLBPA and sustain it through countless challenges.
INSPIRED BY THE PAST...BUILT FOR THE NEXT GENERATION
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INSPIRED BY THE PAST...BUILT FOR THE NEXT GENERATION •
Idea.
Players across generations shared their personal stories, from the field to the bargaining room, and provided an oral history of the union's growth and evolution since its inception under founding executive director Marvin Miller in 1966. We sought to develop a look and feel that paid homage to America’s Pastime by digging into the game on and off the field.
The development of the identity and key art, as well as the show packaging, is core to not only broadening the audience but also building awareness in a modern tribute to the Players Association’s origins.
